For a natural resource that most of us have access to for minimal cost, water is doing pretty well as a revenue generator. Bottled water is a $94 billion industry in the United States, with people in the U.S. drinking about 15.9 billion gallons of it in 2022. That's compared to hundreds of billions of gallons of tap water, but it's still an impressive market share for a product costing 10,000 times more than its municipal counterpart.
How many bottles do we drink a year? Let’s start with how many bottles of water are in a gallon. Water Filling Machine
There are a little less than eight bottles in one gallon of water.
Bottle sizes vary between brands, but a typical water bottle contains 16.9 fluid ounces of water. One U.S. liquid gallon equals 128 U.S. fluid ounces. To find how many water bottles are in a gallon of water, divide 128 by 16.9 to get 7.6. There are about 3.8 bottles in a half gallon.
In 2022, the U.S. consumed 15.9 billion gallons of bottled water, the equivalent of 120 billion water bottles.
If you plan to keep a supply of bottled water at home, you should store it at room temperature or colder, out of direct sunlight and far from any chemicals or solvents. For instance, don't put it near any gasoline or paint thinners. Your garage is probably not a good storage place for bottled water.
In terms of how long you can store it, the International Bottled Water Association says it'll be indefinitely drinkable if you store it in the right conditions. The Red Cross, however, recommends replacing commercial-bottled-water supplies annually.
If you bottle your own water from the tap, use only food-grade plastic or glass containers that seal tightly, and replace the supply every six months.
You can usually figure out what's in a bottle of water by the stated water type — the FDA regulates the use of terms like "spring water" and "purified water." There are six primary bottled-water types, and several more variations that combine a couple of the basics:
Of the basic types of bottled water, the only one required by definition to undergo further treatment once it's drawn from the source (or purchased from the municipal water supply) is purified water. The most common treatment processes for purified water include:
Aquafina is an example of purified drinking water. It begins as municipal tap water and then undergoes a treatment process that Aquafina calls the "HydRO-7(tm) purification system."
According to Aquafina, what's left is actually 4 parts per million (ppm) of total dissolved solids — still significantly less than the FDA regulation stating that purified water should have no more than 10 ppm of TDS.
As far as the U.S. Food and Drug Administration (FDA) is concerned, "bottled water" is water intended specifically for drinking by humans, does not include any added carbonation or flavoring and is packaged in a sanitary, food-grade container.
The FDA (U.S. Food and Drug Administration) regulates bottled water as a packaged food item. FDA regulations for bottled water are more lax than the EPA (U.S. Environmental Protection Agency) regulations for municipal drinking water.
FDA regulations for bottled-water safety start with the most basic regulation for all food products — bottled water must be packaged in a sanitary container and in a sanitary environment. Beyond the basic rules for packaged food, the FDA has specific rules for bottled water.
First, it must come from an approved source, which doesn't mean the FDA goes and checks the source to make sure it's safe. It simply means the water must come from one of two places: a protected natural source, such as a spring or artesian well in which measures have been taken to assure against contamination by surface water; or a municipal source of drinking water (i.e. tap water).
The FDA also has rules about how companies can label their bottled water. For instance, they are not allowed to flat-out lie about the water's source, and if the water originally came from an untreated municipal water source (water that wasn't potable when they bought it), they have to disclose that on the label. They also have to disclose if they have added anything to the water, such as fluoride or other minerals.
Other FDA bottled-water regulations determine the maximum levels of certain contaminants allowed, including organic (bacteria, viruses, parasites) and inorganic (radon, lead, arsenic). These regulations are based on the EPA's requirements for tap water, but there are differences.
The FDA does not consider bottled water to be a risky food product for at least a couple of reasons: First, since the water's source must be protected in the first place, the water shouldn't be susceptible to many of the harmful contaminants found in surface and ground water, which municipal systems sometimes have to deal with; and second, there have been no instances to date of significantly contaminated bottles of water.
There are contaminants in bottled water just like there are in tap water, but no testing has uncovered levels that would pose a health risk. So the FDA does not regulate bottled water as tightly as it regulates, say, prescription drugs.
In some areas, FDA regulations are actually stricter than the EPA's rules for tap water, as in the case of lead. Tap water, which travels through lead pipes to get to your faucet, is allowed to have up to 15 parts per billion (ppb) of lead by necessity, whereas bottled water can't have more than 5 ppb. But in most cases, the EPA standards for tap water are harder to meet.
For example, whereas tap water is not allowed to contain any E.coli or fecal coliform bacteria at all (E.coli can cause illness, and fecal coliform can indicate the presence of disease-causing agents), bottled water is allowed to have trace amounts of these contaminants.
Still, there have been no confirmed instances of finding either bacteria in any brand of bottled water, lending credence to the FDA's assertion that the risk is low. Also, cities must disinfect all potable water supplies and test for asbestos and parasites, while there are no matching FDA requirements for bottled-water companies.
At one level down from federal regulation, which only affects water that travels between states, there is state regulation of the industry. Many states have bottled water regulations that are stricter than the FDA's, requiring bottled water companies to obtain a yearly license and submit to regular inspection of water sources and treatment facilities. Some states don't regulate bottled water at all.
By far the tightest regulating body overseeing the bottled-water industry is the industry itself, most notably in the form of the International Bottled Water Association (IBWA). The IBWA enforces voluntary self-regulation of its members, who produce about 80 percent of the bottled water purchased in the United States.
IBWA members must meet the requirements set forth in the IBWA Model Code, which includes disinfection in the form of reverse osmosis, filtration or distillation for any water drawn from a municipal drinking water source. (Companies using protected, natural sources are not required to disinfect the water.)
IBWA members must also submit to an unannounced facility inspection once a year by a third-party organization. One independent group that tests bottled water for quality and compliance is the National Sanitation Foundation (NSF), which runs a voluntary Bottled Water Certification Program that includes water-source and plant inspection and the testing of both water (for contaminants) and container-sealing processes.
While the FDA prohibits bottled water manufacturers from implying that their water is "safer" or "purer" than any other kind of water, implications are a difficult thing to quantify. In any event, many bottled-water drinkers believe they are drinking something that is healthier than tap water.
In reality, all water is "healthy" as long as it doesn't possess high levels of harmful contaminants, which tap water does not.
Some bottled waters do contain fewer total dissolved solids than tap water, but most scientists agree that the levels of dissolved solids in tap water are not harmful to human health. And when it comes to dissolved solids, in certain cases and in some opinions, more is actually more.
People who drink mineral water presumably are drinking it because they believe the higher mineral count in the water is beneficial to their health. In the case of mineral water, it may just be that the water is healthier than tap water.
On the other hand, an interesting point to note is that many cities add fluoride to their water if it doesn't naturally contain the American Dental Association recommended amount (0.7 to 1.2 ppm) to help keep people's teeth healthy. So people who don't drink tap water may be getting less fluoride than people who do.
Dentists warn that this may lead to more dental problems in the long run for people who only drink bottled water that doesn't contain any or enough fluoride (some bottled waters leave the fluoride in or add it as a beneficial mineral after processing).
Of course, the healthiness of fluoride-enriched water is forever under debate, so "healthiness" ends up being a somewhat subjective quality. Purity, on the other hand, can be quantified.
If someone is looking for purity, choosing purified water may deliver the goods. With an industry standard of fewer than 10 ppm of total dissolved solids, purified water is pretty close to plain H20.
On the other hand, if someone defines "pure" as "safe," we're right back to the healthiness issue discussed above. Bottled water sources are typically tested for harmful contaminants once a week at most. Municipal water supplies are tested hundreds of times every month.
Tap water may not be perfectly clear, or it may have a slight chlorine aftertaste, but according to the Minnesota Department of Health, those are merely aesthetic qualities that do not indicate the water is unsafe.
And bottled water — even purified water — does not have to be completely free of contaminants. It simply has to have below the FDA-allowed and/or state-allowed level of certain contaminants.
So what we're left with is taste. Many bottled water drinkers report taste as the primary reason for their bias — they just think bottled water tastes better than tap water, end of story. In some cases, this is entirely likely.
Since many cities treat their tap water with chlorine to disinfect it, an aftertaste in tap water is pretty common. And some cities' tap water just tastes bad, even though it's perfectly safe, due to higher levels of certain minerals.
One of the most serious arguments leveled against bottled water relates to federal regulations, or the lack thereof. Some people believe that water bottled for the specific purpose of human consumption should face exactly the same regulations as municipal water intended for human consumption, whether the FDA regards it as a risky product or not.
The other main regulatory concern is the fact that FDA regulations only apply to bottled water shipped between states. If a company produces and sells its bottled water with the borders of one state, and that state is one of the 10 or so that does not regulate bottled water, that company's product is subject to no oversight at all. Unless it voluntarily adheres to the rules of a trade organization. Which is, well, voluntary.
Beyond safety regulations and general consumer misconceptions that may or may not be fueled by the marketing efforts of bottled water manufacturers, the other primary accusation against the industry can be summed up in two words: environmental nightmare.
Some people use filters like PUR or Brita to filter tap water at home. These filtering processes can achieve a similar level of purity to bottled purified drinking water, but filtering is much cheaper and doesn't have the negative environmental effects of bottling.
Brita reports that its most expensive filtering setup produces purified water at about 18 cents a gallon, compared to about $1 a gallon for the cheapest bottled water. The thing to look out for with filters is maintenance — if you don't change the filter regularly according to the manufacturer's instructions, contaminants might build up in it, causing your filtered tap water to actually be less pure than it was before you filtered it.
In a single year, manufacturers around the world create around 600 billion plastic bottles. Most of those bottles are a type of plastic called polyethylene terepthalate, or PET, which is produced from crude oil.
Almost 90 percent of bottled-water bottles end up in the trash or on the ground, not in recycling bins. They can take up to 1,000 years to degrade, and when they do, they can leak harmful chemicals into the ground, contaminating ground water — ironically inducing a new cycle of pollution that means bottled water may actually be a necessity in the United States some day.
But lack of recycling isn't the only issue. Of the roughly 10 percent of bottles that do get recycled, most aren't much help in offsetting the energy consumed and pollution produced by the original manufacturing and transportation process.
There are so many types of plastics that the containers are extremely hard to sort, so recycling them is very expensive. As a result, a lot of recycling companies in the United States won't do it. Most recycling of plastic bottles ends up happening overseas, particularly in China. Those billions of bottles have to be shipped there, meaning even more energy is consumed to get the bottles to the point of recycling.
And once they are broken down for reuse, manufacturers are typically not able to build a bottle out of recycled plastic alone. A "recycled" plastic bottle has far more virgin plastic in it than recycled plastic.
Of course, in parts of the world where potable water is not readily available, bottled water is an excellent option despite any environmental concerns. People need to drink.
But when drinking water is drawn from good sources, bottled and branded, shipped to places where potable water is readily available from the tap and consumed by people who have easy access to that tap, it can be argued that a natural resource is being depleted in the name of business.
Some towns and villages have reported that within months of a bottled-water company setting up shop in their neighborhood and tapping into underground water supplies, their own wells have run dry.
However, because aquifer geology is not an exact science, it's always hard to prove that the bottled water company is in fact tapping the same source as the community well, so the claims typically go unaddressed outside the environmentalist community.
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