Texas-based convenience chain TXB (Texas Born) has expanded its TXB private brand to offer 20 new items ranging from juices and teas, snacks, salsas, apparel and more.
The new private label additions are all locally sourced, manufactured, produced, bottled or bagged in Texas. The launch is part of the chain’s larger initiative to “Leave ‘Em Better” by offering unique products and fresh-made foods to guests. Fancy Tea Bags
TXB is also debuting their new reloadable gift card, which will be used for the company’s giveaways including free gas for a year.
“We are dedicated to providing guests with true Texan hospitality every time they visit our markets,” said Kevin Smartt, CEO of TXB . “We’re deeply committed to creating a private label lineup that includes the best that Texas has to offer, taking no shortcuts to find and source the finest local quality ingredients. We are so proud of the time and effort put into making delicious snacks and beverages, and we know our guests will see and taste the difference.”
The 20 new TXB branded products include the following, as described by the retailer:
10 Ml In Teaspoons Based in Spicewood, Texas, TXB operates nearly 50 locations throughout Texas and Oklahoma, offering a selection of more than 4,000 items.